Tackling Misogyny

The Scottish Government is launching a new campaign to tackle misogyny and its real-world impact on young people in Scotland.

Social media plays a significant role in most young people’s lives, and the rise of online misogyny means that boys and young men are often seeing harmful, sexist content even when they have not searched for it.

This campaign aims to reach that same audience of young men and boys aged 11-18, and ask them to question harmful sexist content when they see it and to understand its impact on girls in real life, including the ones they know. By choosing not to engage with sexist content online by not liking, sharing or commenting on it, boys and young men can help stop the spread.

Alongside talking to boys and young men, we are also speaking to parents and other influential adults, highlighting the scale and impact of the issue and asking them to start the conversation with the young people in their lives.

About the Campaign

The campaign runs from 16 February to 23 March 2026 across digital, audio, outdoor and social media channels. It forms part of the Scottish Government’s Equally Safe Strategy to prevent violence against women and girls.

Learn more by:

• Following Safer Scotland on Facebook and Parent Club on Facebook and Instagram and reshare content with your audiences
• Visiting ParentClub.scot